This page from my notebook (see photo) sums up the headlines on my to do list for the coming year: launching a new music album, building a global volunteer campaign for sustainability, participating in a number of important scientific processes, publishing a little book, and all the while continuing to do the usual consulting, training, and other work I do, connected with the AtKisson Group.
Can’t possibly do this alone. Success on all these points will absolutely depend on the support of many friends and colleagues. So, for those who are interested, let me walk you through this to-do list item by item …
Launching a new album: Sometime in the next couple of months you will be warmly invited to listen to ten new songs, written over the last decade, recorded over the last two years, backed by some of Sweden’s best studio musicians. And for once, I will not shy away from asking people I know to tell everyone they know about this album. That’s how strongly I feel about it.
Building a global volunteer campaign: We have raised the sails on our new Pyramid 2030 initiative, which aims to get hundreds, maybe thousands of groups around the world meeting together in workshop groups, building new understanding together, and generating new ideas, new energy, even new plans and projects for sustainability. Check out the new website at http://Pyramid2030.org. Doing one of these workshops is both fun and very meaningful. You can do it any time, and at any scale, you want. So don’t hesitate for a minute: join up!
About the item called “keep up with major scientific developments”: I serve on President Barroso’s new Science and Technology Advisory Council here in Europe (it has just launched a website: http://ec.europa.eu/commission_2010-2014/president/advisory-council/index_en.htm) which is tasked to “examine areas where research and innovation can contribute to Europe’s growth — with a particular focus on benefits and risks of advances in science & technology and how to address and communicate these.” As a sustainability expert, I feel a particular responsibility to dive deeply into these questions, and gather advice from many, so that I can offer meaningful input to the President of the European Commission. That is a big “to do” item, and a continuous one. (As a science and sustainability communicator, I also have to keep updated for the various keynotes and seminars I am asked to do, sometimes in connection with specific topics. On my speaking agenda this fall, for example: the American Society of Agronomy annual convention, and the launch of the EU’s enormous Graphene research program, coordinated by Chalmers University here in Sweden.)
“Sustainability is for Everyone”: This is the title of a little book I drafted earlier this year, and it is due for release also this fall, most probably in a free e-Book edition. (You can read comments reacting to the draft here). The book integrates nicely with the Pyramid 2030 campaign, because they both aim to empower “sustainability people” to reach out to other people.
Master Classes, Clients, etc.: On top of (or perhaps underneath) all of this is my job, consulting to organizations on sustainability strategy, training officials and executives on how to apply the ISIS Method and ISIS Accelerator tools, and generally keeping my shoulder to the wheel of the sustainability movement — together with the millions of other people whom I believe that movement now consists of. Included in that work is teaching ISIS Academy Master Classes, promoting AtKisson Group research reports on energy and new economics, and promoting the work of our clients, such as WWF and CDP’s highly influential report The 3% Solution (on why companies should invest more in carbon emissions reduction).
So, a busy year for sure. A big year in terms of ambition, admittedly. Will it be “big” in terms of the success of these initiatives?
I profoundly hope so. I’m working my tail off to make that happen. I am also profoundly grateful that my wife Kristina is working with me now (running Pyramid 2030); that I’ve had a great producer working on the album (Andrea Bauman here in Sweden); and that many, many friends taking on various roles in these initiatives and campaign. From the bottom of my heart, to all of you: thank you.
And to all my friends and readers around the world, who have this far … I’ll be profoundly grateful for any help you can give me on this to do list. Ideas? Suggestions? Offers? Please write to me: Email to Alan
I’d also like the opportunity to help you … so that together, we can raise sustainability a few more notches on the world’s to do list, as well.
Because that’s the whole point.